Toy links
Action figure trends.
“The action figures/accessories supercategory was running 15 percent ahead of 2008, year-to-date in the first half … A steady increase in sales has pushed the category’s sales from $1.3 billion in 2006 to $1.5 billion in 2008. But unlike in the mid-90s, the force behind these statistics isn’t all adult collectors. Kids are back in the action figure aisle.”