Toy links
Marty Pasko on writing for the Sunbow G.I. Joe cartoon.
“They literally gave you a sheet enumerating the product that had to be included in the show. It was a brilliant procedure from a marketing standpoint in the sense that they had very specific targets in mind as to when the individual episodes would be aired … with regard to product rollout.” (Part 2.)
Tags: G.I. Joe, Hasbro, Interviews, Sunbow, TV
Toy links
Buzz Dixon interviewed.
“… we did a count and found out we had a whopping EIGHTY-SIX characters who appeared in two or more episodes, a number not matched until The Simpsons much later …”
Tags: G.I. Joe, Hasbro, Interviews, Sunbow, TV
Toy links
Steve Gerber interviewed.
“… the requirements of a TV series and those of a toy line are sometimes very different. … imagine your reaction if one day you tuned in your favorite show, and all the characters you knew and loved were suddenly gone — with no explanation!”
Tags: G.I. Joe, Hasbro, Interviews, Sunbow, TV
Toy links
Flint Dille interviewed.
“… each different medium should add something to the property or franchise that the other mediums don’t bring.” (Part 2. Part 3.)
Tags: G.I. Joe, Hasbro, Interviews, Sunbow, TV
Toy links
Buzz Dixon interviewed.
“… toy sales and TV ratings did not coincide with one another. Sometimes the most popular toys had the best shows, but often a popular toy’s show would bomb and an unpopular toy would have a successful show (this was the case with Jem).”
Tags: G.I. Joe, Hasbro, Interviews, Sunbow, TV