Toy links tagged "about"
Toy travelling. [via]
Send that stressed out teddy bear for a holiday. (Thanks for the link, samuel!)
Packaging.
“In the branding and packaging design world, you either have to stand out or go home.”
Transformers designer Hasui Shogo interviewed.
“Eric Siebenaler, a designer from Hasbro, and I worked together; I made some suggestions, and he always replied with encouragement and his own ideas. Hasbro and we had not communicated like this during a development of Transformers before.” (See also.)
Will Wright on toys and play.
“… in some sense, I’ve always felt like that toys were kind of controlling me … they were, more than anything else in my life, impacting who I was becoming as an adult.”
Patrick Boivin profiled.
“Stop-motion is complicated in a way because you have to think about the movement of each different section of the body … Once you do a couple of them, you start to understand how to do it so they’re living-like.”
Toy stories.
“About 25 percent of all toy dollars in a typical year are spent on products tied to a licensed or entertainment property. NPD Group said licensed toys in 2009 represented 25 percent, or $5.4 billion, of total industry sales of $21.5 billion.”
The trouble with G.I. Joe.
“They aren’t even keeping things consistent in the same year, let alone the same generation. There is no opportunity to connect, and no one will care about GI Joe in the long haul, ultimately rendering it irrelevant forever if they don’t begin approaching the franchise as something more important to them.”
Toy stores on 2010.
“Playthings asked them to reveal what they had learned in the past year, what they’ll do differently in 2010 and what they’re looking for from manufacturers going forward.” (Related.)
Toy developer Q&A.
“I have a BA in Art History and Classical Languages with two minors in Philosophy and Medieval Studies…and two Masters degrees – one in Latin and the other in Computer Science with a concentration in AI design. I got into it by saying….I want to make toys!”
Made for China.
“The interest level is very high … In actual practice, the difficulties we encounter are significant.”