Toy links tagged "article"
Toy stories.
“About 25 percent of all toy dollars in a typical year are spent on products tied to a licensed or entertainment property. NPD Group said licensed toys in 2009 represented 25 percent, or $5.4 billion, of total industry sales of $21.5 billion.”
The trouble with G.I. Joe.
“They aren’t even keeping things consistent in the same year, let alone the same generation. There is no opportunity to connect, and no one will care about GI Joe in the long haul, ultimately rendering it irrelevant forever if they don’t begin approaching the franchise as something more important to them.”
Toy stores on 2010.
“Playthings asked them to reveal what they had learned in the past year, what they’ll do differently in 2010 and what they’re looking for from manufacturers going forward.” (Related.)
Made for China.
“The interest level is very high … In actual practice, the difficulties we encounter are significant.”
“Toys are a trapeze, swinging us from age to age.”
“The best toys transcend, their survival a testament to their purpose and power.”
Spin Master talks tech.
“Spin Master Ltd. was founded in 1994 by three University of Western Ontario graduates armed with just $10,000 of their own money. Fast forward 16 years later and Spin Master is the third largest toy maker in North America generating revenues in excess of $800 million. The private Toronto-based company … saw more than 30% revenue growth in a year when the toy market was generally flat.”
The Toy & Action Figure Museum’s Kevin Stark profiled.
“Each one is a work of art … Some guy sits and sculpts all these details and turns it into a toy. It’s sculpture for the masses.” (See also.)
“The US toy industry’s sales were down 2 percent …”
“Building Sets, up 22 percent … Action Figures/Accessories/Role-Play, up 6 percent …”
Prices may increase.
“… Chinese factories will be fighting to maintain current pricing. Due to the potential volatility, however, they will be unwilling to guarantee pricing more than six months out.”
For science!
Judging from that big grin, refining the calibration technique in order to measure neutrons more accurately is a lot more fun than one might expect. (Thanks for the link, samuel!)