Toy links tagged "article"
Code Name: Cordon Bleu.
“What if Julia Child used her spy background to join G.I. Joe?”
Action figure trends.
“The action figures/accessories supercategory was running 15 percent ahead of 2008, year-to-date in the first half … A steady increase in sales has pushed the category’s sales from $1.3 billion in 2006 to $1.5 billion in 2008. But unlike in the mid-90s, the force behind these statistics isn’t all adult collectors. Kids are back in the action figure aisle.”
Encouraging diversity.
“If America is on the cusp of minorities becoming a majority, shouldn’t those minorities be visible in the toy industry?”
David Levinthal’s toy photography.
“From The Nutcracker to photographer Cindy Sherman’s mutilated dolls, artists have used toys to arouse reverie, pity, horror. Toys are abbreviations, archetypes: All men are square jawed, all women voluptuous. But toys also are helpless, and infinitely compliant.”
From Jutland.
“Denmark’s Godtfred Kirk Christian sen, 47, is fond of remarking that even the best is none too good for children, and he should know what he is talking about: the worldwide success of his Lego toymaking business has all the ingredients of a modern-day Hans Christian Andersen fairy tale.” A Time article from 1967.
On G.I. Joe.
“… though the basic doll costs only $4, he comes with enough extra equipment to make a quartermaster’s head swim … A complete arsenal, in theory, would cost around $200, and many a family has found itself getting almost as far ahead of its original spending estimates as, say, Defense Secretary McNamara.” A Time article from 1966.
Booming sales in toyland.
“There’s a robot market now, but will there be one in a few years?” A Time article from 1984.
Louis Marx: the toy king.
“In 1928 Marx got the greatest idea in toydom’s history. Rounding a corner in Los Angeles one day, he stopped to watch a Filipino whittle away at a circular block of wood, attach it to a string and then bounce the block up and down the string, as his fellow-countrymen had been doing for as long as anyone could remember.” A Time article from 1955.
Vintage toys for profit and passion.
“… a £1,000 investment in a collection of Matchbox cars 50 years ago which were kept away from light, dust and grubby fingers, would now be worth at least £100,000. … ‘You do it for the passion, not profit. Toys bring back happy memories – and you can’t put a price on that.'”
Toy stories at the movies.
“If you’ve got a great film that resonates with the target audience, it can do really well … If it doesn’t …no amount of marketing or ancillary products is going to make it work.”