Toy links tagged "article"
Transforming product placement.
“General Motors estimates that, by the time of the DVD release of the first Transformers film in 2007, 15,000 consumers had signed up for information on the 2009 Camaro concept vehicle used to portray the character Bumblebee. After the film came out on DVD, … a special feature on the disk that showed off the real-life vehicle in detail sparked requests for more information from 500,000 potential customers.”
Josh Nizzi profiled.
“For a guy that posted an image on the Internet to [become] someone who ended up designing some of the main characters in the movie. … I can’t imagine that’s happened too many times …”