Toy links tagged "Mattel"
Jim Shooter on Secret Wars.
“Mattel’s focus group tests indicated that kids reacted positively to the words ‘wars’ and ‘secret.'” (Related.)
Monster High.
“… last year, he says, Mattel was too cautious and didn’t bring enough product to market. Now, Eckert has big-time recovery plans in the form of trend-setting, female monster dolls.”
Secret Secret Wars.
“You’d think that with so many collectors and so much time having passed, there are no surprises left any more … Well, partner, you’d be wrong.”
Kid toy reviewers.
“… Mattel needs to be very aware of the fine line it was treading between indulging a child’s every wish and possible exploitation.”
Mattel CEO Bob Eckert on the industry.
“… people are taking toy brands and making entertainment properties out of them…. We’re not going to go away.”